There has always been, to some extent, a trend in illustration, but none so much as with the last three decades. But what is meant by ‘trend’ in this context? Te emphasis here is on visual language and the deliberations assumed regarding the aesthetic or non-aesthetic values placed upon said imagery. However, one cannot overlook the fact that cultural history and association has a considerable influence on the fluctuating façade of contemporary illustration.
This cultural association has facilitated a defined push for some illustration styles to be intrinsically linked with subjects, themes and contexts that are influenced by market culture, most notably the music industry, advertising and fashion.
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Urban culture, like punk, new wave and psychedelia before that, has now given rise to a trend in illustration that is symbolic with the music, fashion and graffiti associated with this.
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whilst determining visual language in particular it must be observed that content and subject matter can be considered a benchmark for determining trend.
Source: Illustration – A theoretical and contextual perspective. Pg 76/77
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