Today, if illustration is chosen as part of a campaign, whatever its nature, the intention will be for it to aid the imprinting of brand recognition and awareness into the subconscious of society at large. Such is the power of this command that there are examples where illustration has not only been effective in product identity and persuasion, but has also contributed to a massive cultural vicissitude.
Source: Illustration – A theoretical & contextual perspective. Pg 168
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